My Best 16 Moments in 2016

Welcome 2017 ! I can hardly say goodbye to 2016, which is full of joy and happiness. So, here I summarise what is my best 16 moments in 2016 :

1. Pocky Party
annisa purbandari pocky

2. Dealoka Campus Ambassador Graduation
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3. IESE (Indonesia E-commerce Summit & Expo)
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4. My Pregnancy
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5. My Trip To Sydney
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6. Birth of Alvaro
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7. Girls In Tech Mentor Dinner with Bu Sri Widowati, head of Facebook
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8. Indosat Sharing Session
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9.  Free Pass to Tech In Asia
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10. WhyNot Moment Sharing Session
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11. Winner in Alpha Startup Competition
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12.Startup Why Not Sharing Session
seminar startup why not

13. Tapping in KTV
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14. GalaDiner Student Job
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15. Sharing Session in UNJ
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16. Shooting One Day With kak Ollie
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And many more…
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Keep counting my blessing and enjoy this year :)


“Startup, Why Not ?” Sharing in Indonesia Youth Academy

seminar startup why not

It all starts with “Why me?” question and following on “Why not !”. And I think that’s why startup is happening now and it seems that every one is trying to grab this digital opportunity to be a part of the growing industry in Indonesia. Regarding to the McKinsey research, Indonesia’s digital opportunity worth USD 150 billion by 2025 (I know that’s insane, right?!).

So, on this saturday, 10th December 2016, I have got invitation to share my experience in building Student Job with Indonesia Youth Academy. Here, basically what I shared starting from why you need to start a startup, how to start a startup, how to valid your target market until how to run your own startup.

student job sharing session

It’s been a while honestly after postnatal break to start sharing and meeting highly motivated young people. (I know I am so fat, so please just ignore how fat I am while I am still breastfeeding my son). 
seminar startup why not

It was really exciting looking at many people raised their hands willing to ask questions. Since we have limited time, there were only 3 sessions with 3 questions on each session. The questions I remember are about how to find the mentor, how to get funding, how long until you finally decide your whynot moment, how to make money and how to secure your idea.

Few of the participants came from out of Jakarta. Even one of the them is Madagascar. (Yes, this is so random.) Feeling their enthusiasme has motivated me. So happy that some of them already started their own business.

seminar startup why not indonesia youth academy

I feel deeply honoured to have been invited here today and hopefully Indonesia Youth Academy is getting bigger and bigger and of course, impacting more youth lives !

Pssstt…they open registration for ASEAN Startup Accelerator, register now here


YouCam Makeup – Makeover Tanpa Makeup

Pertama kali nemu Apps ini di Play Store langsung jatuh hati dan bikin ketagihan ! Gimana ga, dengan YouCam Makeup kita bisa coba berbagai make up style secara virtual dan real time. Kalau kamu suka coba berbagai gaya make up, apps ini wajib kamu donwload. Dari  mulai make up gaya natural hingga cleopatra style bisa kamu aplikasikan ke wajah kamu langsung dengan kamera. Coba lipstick berbagai warna, blush on, bentuk alis hingga model rambut.

Aplikasi ini juga memungkinkan mengedit wajah melalui foto. Bila terdapat produk make up yang kamu sukai, bisa langsung membeli secara online. Tidak hanya make up, kamu juga bisa menambahkan aksesoris seperti anting dan kalung.

youcam makeup  youcam makeup

Aplikasi ini sangat cocok bagi pemula yang ingin mengetahui style make up yang tepat tanpa harus menguras kantong terlebih dahulu. Saya mencoba gaya exquisite (sebelah kanan) di bawah ini. Menariknya, lipstick yang diaplikasikan mengikuti gerak bibir sehingga seolah memang terlihat saya sedang memakai lipstick. Bandingkan dengan wajah tanpa make up di sebelah kiri.

youcam makeup       youcam makeup
Nah, bagi yang butuh cepat foto cantik tanpa perlu dandan, aplikasi ini patut dicoba :)

Bisa coba download untuk Android version dan Apple version.


Keep Moving Forward

If you said that raising start up is hard, wait until you have kids. I am telling you that raising kids is more difficult.

I was quite afraid actually having kids. It’s human being with big responsibility. Running startup might only end up at running out of money and I can go back to work anytime. But raising kids is totally different. I have to sacrifice my time, my energy even my body.

It is a serious consideration.

It all needs commitment, consistent, and collaboration with my partner. Fyi, my husband is also startup founder, and yes, we both are risk taker. We have no stable income, no financial guarantee, nothing like employee.

As founder, we can hire people (if we had enough fund) and handover some work like customer support, admin, and social media. We don’t need to do all by ourselves. We can train those staff with our standard procedures. Comparing to raising kids, it’s still easy. Seriously, I am not joking. I have been running own startup from zero until now with more than 100k monthly visits. I know exactly how it feels to set up own web, look for user and approach investor.

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When I know I was pregnant, I keep doing my work (nothing’s gonna stop me). Until I have been selected into startup incubator (I was 6 months pregnant at that time), the investors asked my plan after having birth. I understand that they might worry that I would quit startup and be full time mom. I told them basically that this is my passion and I will keep doing it with or without them.

Raising kids is even more difficult. I have sleepless night changing nappy. I have to stay alert every hour even every minutes when my baby awake whether to feed or just to cuddle. Sometimes, my babe is crying loud. No one can understand except his own mother. With the mother instinct, I can recognise slowly but sure my baby cries and know how to soothe him.

And now, imagine what I am currently doing : running startup, Student Job and raising my newborn son, Alvaro, in the same time.

And I said to my self : Why Not ?

Alvaro Balapati
Fortunately, woman are great multitasking. We can switch from another task to another one easily. We can also do more than one task in the same time. It allows me to keep doing my work and taking care of my son.

People might think why I don’t give up my job and focus on my baby. I just can’t leave my babe only with my family or the nanny since he is newborn and needs breastmilk (I am expecting to have at least 1 year breastfeed) and there are some task that I need to do by my self as founder.

alvaro annisa purbandari
I wanna see my startup getting bigger across nation wide and also (of course) I don’t wanna miss watching my son growing up. I am willing to do both and to put in effort.

Having baby is teaching me to be extremely organized. I enjoy what I am doing and nothing’s gonna stop me.


Belajar Social Media Marketing Gratis Bersama Hubspot

Bagi kamu pemula yang ingin belajar mengenai apa itu media sosial serta karakter masing-masing media sosial dan bagaimana memaksimalkannya, kamu bisa belajar dari HubSpot Academy. HubSpot merupakan platform CRM yang sangat populer dengan analisa detail dan konten artikel edukatif.

belajar social media hubspot

Seluruh materi pembelajaran disajikan dalam bentuk video dengan ilustrasi dan penjelasan lisan jelas dan menarik. Durasi setiap video cukup singkat dan mudah dipahami. Kita juga dapat melihat silabus yang dibagi per bab agar dapat mengetahui materi apa saja yang akan dibahas.

belajar social media hubspot

HubSpot juga menyediakan ebook untuk di download gratis sebagai pelengkap panduan proses belajar. Pada setiap akhir bab akan diberikan quiz untuk mengukur seberapa paham kita terhadap materi yang telah diberikan. Quiz yang diberikan juga relatif mudah dengan pilihan ganda kita hanya tinggal memilih jawab yang dirasa benar.

Bila tertarik, silahkan langsung belajar dengan klik disini

belajar social media hubspot

Bagi kamu yang ingin berkarir dan mendapatkan sertifikasi sebagai social media expertise, bisa mengikuti program sertifikasi berbayar. Kamu akan diakui memiliki skill social media dan lebih mudah mendapatkan kerja atau jenjang karir. Untuk program sertifikasi klik disini.

belajar social media hubspot



Apa itu SEO ? Memahami SEO Dalam 10 Menit

Bila kamu sering menggunakan Google atau googling maka kamu akan dengan mudah memahami apa itu SEO. Pada saat kamu googling maka terdapat ratusan ribu bahkan jutaan hasil pencarian dengan kata kunci tertentu. Link atau tautan website yang muncul pada halaman pertama merupakan hasil dari SEO (Search Engine Optimization) atau optimisasi hasil pencarian seperti contoh kata kunci ‘magang’ berikut :

apa itu SEO

Seperti contoh di atas, kata ‘magang’ pada posisi teratas pada halaman pertama diduduki oleh Student Job Indonesia (yes, bahkan mengalahkan kompetitor !). Setiap kali ada orang yang mencari ‘magang’ maka akan muncul web Student Job Indonesia sehingga jumlah visits ke website Student Job akan terus meningkat. Apalagi ini merupakan cara organik yang tidak berbayar namun membutuhkan ketekunan dan ketrampilan.

Untuk mendapatkan hasil pada halaman saja sudah lumayan ketat saingannya. Bayangkan terdapat berapa ratus ribu website yang juga mengincar kata kunci yang sama sehingga SEO memiliki value tinggi dalam digital marketing.

Nah, sekarang bagaimana cara agar posisi website kita dapat berada di halaman pertama agar dapat menarik banyak pengunjung ? SEO itu ibarat mencari kerja, kenapa begitu ? Karena untuk mendapatkan kerja, kita membutuhkan CV atau resume, referensi dan kemudian terakhir wawancara.

apa itu seo
Agar kita mendapatkan pekerjaan maka kita membutuhkan resume yang relevan dengan persyaratan lowongan kerja apakah pendidikan, pengalaman dan keahlian yang dimiliki. Begitu pula dengan SEO, agar website kita ditempatkan dalam halaman utama dalam Google Search, kita perlu menemukan kata kunci yang tepat dengan konten yang konsisten di website, struktur website yang baik dengan tampilan menarik dan proses loading yang cepat. Selain itu kita juga perlu rutin menulis konten yang bermanfaat bagi pembaca dengan deskripsi dan isi yang sesuai dengan judul agar Google juga dapat menilai website kita berkualitas. Dan nilai tambahan lain, bila terdapat website lain yang juga menyebutkan tentang website kita dengan kata kunci yang sesuai maka juga akan meningkatkan potensi untuk muncul pada halaman pertama. Hal ini seperti referensi dalam dunia kerja profesional, semakin tinggi jabatan orang yang merekomendasikan kita maka semakin besar peluang kita mendapatkan pekerjaan.

Berikut rangkuman 3 langkah dalam SEO : Search – Google – Click. Poin pertama : Search, dari mulai kebutuhan konsumen akan suatu produk atau jasa kemudian mereka mencari kata kunci sesuai kebutuhan tersebut dengan Google. Kemudian langkah selanjutnya : Google, hasil pencarian Google akan menampilkan hasil pencarian paling sesuai dengan kata kunci kamu dari  mulai ‘baju muslim’ sampai ‘kamera mirrorless’. Setelah muncul pada tahap terakhir : Click, kamu akan mengetik pilihan website (biasanya hanya 3 halaman utama). Bila website kamu berhasil menduduki halaman pertama, yeah, Congratz !

memahami seo

Bagaimana, kira-kira sudah mulai memahami apa itu SEO ? Artikel ini hanya berupa penjelasan umum mengenai apa itu SEO. Untuk tahap-tahap teknis detail akan dijelaskan pada artikel selanjutnya :)


Menyambut Hari Kartini : Kenapa Tokoh Superhero Lebih Banyak Pria ?

Tidak terasa sudah memasuki bulan April, sepertinya baru saja kemarin memasukin awal tahun baru 2016. Pada bulan April ini kita memperingati hari Kartini yang jatuh pada tanggal 21 April, hari lahir sang pahlawan Raden Adjeng Kartini pembela hak pendidikan perempuan Indonesia agar mendapatkan hak sama dengan pria untuk mengenyam pendidikan.

Melihat ramainya film animasi superhero di bioskop, membuat saya berpikir mengenai tokoh pahlawan dalam versi tokoh kartun atau animasi baik dari DC atau Marvel Comic. Seperti salah satu yang sedang hits dan memenuhi seluruh studio di bioskop : Batman V Superman : Dawn Of Justice, terdapat Wonder Woman.

gal gadot
Gal Gadot sebagai Wonder Woman

Bila kita perhatikan intensitas munculnya Wonder Woman yang diperankan oleh Gal Gadot jauh lebih sedikit bahkan jarang terdapat dialog dan memang bukan termasuk dalam tokoh utama yang ditampilkan dalam poster. Berbeda dengan Invisible Woman yang diperankan oleh Jessia Alba merupakan satu dari empat anggota utama Fantastic Four.

black widow
Scarlett Johansson sebagai Black Widow

Beberapa tokoh superhero perempuan terkenal lainnya seperti Black Widow yang diperankan oleh Scarlett Johansson dalam film Avengers, Storm yang diperankan oleh Halle Berry dalam film X-Men,  dan Super Girl yang diperankan oleh Mellanie Benoist dalam film Super Man.

Melihat persamaan dari seluruh tokoh superhero perempuan tersebut, saya mengambil beberapa kesimpulan bahwa mayoritas tokoh superhero :

1. Sebagai pemanis
Wonder Woman, Invisible Woman dan Black Widow bukan tokoh utama dalam film tersebut melainkan hanya sebagai pelengkap bahkan pemanis dalam film agar alur cerita lebih menarik. Peran dan kontribusi para tokoh tersebut juga tidak terlalu signifikan meski memiliki kekuatan super masing-masing.

Jessica Alba sebagai Invisible Woman

2. Identik dengan tubuh sexy
Hampir seluruh tokoh superhero perempuan tersebut berpakaian terbuka atau menutupi bagian tubuh tapi ketat dan memperlihatkan lekuk tubuh seperti Invisible Woman. Seolah daya tarik muncul tokoh superhero perempuan hanya dari tampilan fisik semata.

3. Tetap sebagai makhluk lemah
Ketika Wonder Woman akhirnya muncul turut membantu pertarungan Batman dan Superman, namun citra yang ditampilkan Wonder Woman menjadi semakin lemah dan tak berdaya ketika tengah berjuang melawan monster alien. Pada akhirnya tetap sang jagoan utama yang berhasil melawan dan memenangkan pertarungan. Begitu pula pada film X-Men : The Last Stand, ketika Storm berusaha melawan Jean Grey atau Phoenix yang kemudian menjadi tak berdaya dan hanya Logan sang Wolverine yang berhasil menaklukannya.

stormHalle Berry sebagai Storm

Selain tokoh superhero yang telah disebutkan di atas, sebenarnya masih ada beberapa tokoh lagi seperti Black Canary, Bat Girl, dan She-Hulk. But still, tokoh tersebut seolah hanya kloningan dari tokoh superhero yang sudah ada :p


What I Had Learnt During 2015 and What I Would Like To Do in 2016

I might say that 2015 had been amazing year for me with fully emotional  roller-coaster feeling that lead to exciting yet exhausting journey. Starting from quit my job, ready to tie the knot and do full time my own dream company were incredible unbelievable that I never thought that I am ready. In fact, I really enjoy it.

Since I meet my x-boyfriend (now my husband), I know that my life will never be same. We feel that we complete each other (regardless he is scorpion and I am pisces which is perfect couple !) in term of common interest, industry we work together, and vision of life. With his help and skills, I started my own blog and Student Job website and I started to learn by my self after looking at him how he set up everything. I can do html, css and javascript (and currently learning python) and even helping do front-end developing for Dealoka sales website system without technology education background !

We do work hard and play harder. I feel like that my world in no longer flat. I started to travel for diving with him from thousand island, pahawang island, and Cebu in Philippines. I like water but I never tried diving even free diving (without oxygen!) and the first time we went to thousand island, I kinda enjoy it. Growing in old-style and strict family, my parents never allow me to go or even stay in my friend’s house (imagine for 25 years old woman-no-longer-little-girl). However, I am like little bird with big wings ready to go anywhere and start the new adventures.

During in the last 1 year we had been together  (6 months in relationship and 6 months in marriage), I would like to share what I learn from my husband that completely affect my life in good way :
1. Spend less time in social media (even deleted my path account)
I wrote an article about it before it that you can check here. I can’t push you to stop using social media immediately but how much time you spend less in social media better.  I still have Facebook and Twitter account but I only check and update during spare time (probably once per month), I regularly check and update my Linkedin (for professional purpose) and Instagram (for leisure) and share my thought in own website. I have real life, real friends, and real connections. I don’t need to worry what people think of me and vice-versa. I’d rather to have limited group of friends (in WhatsApp group) that really care about me instead large number with unknown random people. And guess what, I enjoy life more.
2. Worry less about money
Yes, money may make our life better but money is not everything. When I was teenager, I got motivated to earn a lot of money, work harder and be the best of the best due my father had been unemployed. I had difficulties times since then and become extremely carefully spend every penny I had. I was so skinny unhealthy with limited food I could afford and lack of experiences. And the mindset I had when I had enough money I’d rather to buy new smartphone or branded stuff.
But since I got married, my husband taught me not to worry about money but take risk and time. It doesn’t mean to be extravagant but it’s mostly about appreciate what you have at moment. He always eats good food and loves traveling. I always wanna do that but I am just waiting the right time until (I think) I have enough money but it seems that the perfect time will never come. So I started healthy lifestyle (that cost more of course but worth to try) and go travel more across nation wide and abroad. I am feeling more open, enthusiastic, and dynamic. I have more stories to tell. And with the good food we have, I am feeling like a machine, stronger and healthy (I have never been sick even my pain in stomach (or magh in Bahasa) had gone. And I don’t care anymore what my smartphone is and my brand I wear, as long as those works and feel comfortable. Now I realized not to worry too much about money, but to optimize what we have to become priceless.
3. Focus !
Just like Doreaemon song, I wannna be that, this, and everything. In first, I wanna be socialita and then I wanna be geek as well. I just love both and unfortunately I couldn’t be both. So I had to pick one and get focus. Since I know I am INTJ, I’d rather to live in my own world, learn all geeky stuff, and keep improving my skills. So I focus on building my dream company, Student Job that will be a long journey, but with his support, and looking at Student Job traction progress, I am confident that I can do it.

So that’s the top 3 in my head and I though worth to share and I hope it would also help you to be better in this upcoming year. I am also writing the to-do-list below to simplify the real steps to do after reading my blog (and the things that I keep doing this year) :
1. Read Hacker News
This one is quite technical stuff and I am facing a bit difficulties in beginning read the Hacker News. It might take some time to really understand but as the time goes by, it will help how you think instead reading the random news with bunch of rumours and gossips. Hacker News is part of Y combinator that founded by Paul Graham, one of the most successful startup founder and investors. If you are interested, take a look here.
2. Eat good food
Yes, your only treasure you own is your body. You live, work, eat everyday with your body. Take care of your body with good food. Seriously, bad food may have good taste for a minute in your mouth but won’t last forever. Start healthy lifestyle with eating no sugar-replaced with fruits, no rice and meat !
3. Do more exercise
I get used to swim every morning or at least once per two days to keep my body strong and healthy. You can do any kind of exercise that you enjoy at least make your body actively moving.
4. Learn a lot 
With unlimited resources, you have no excuse not to learn from anywhere and anytime. You can simply check which one better renting or buying a house in Khan Academy or even Google what is black holes.  Learn something new everyday and get smarter time by time.
5. Travel !
This one is my favourite. No doubt that travel will enrich your experience. Travel is like reading life, knowing people culture, out there, and get out of your comfort zone. It doesn’t have to expense a lot of money, just go with backpack style, find local host in airbnb and get cheap flight tickets.


3 Perempuan Paling Berpengaruh di Bidang Teknologi

Perempuan memiliki peran penting dalam bidang teknologi, bahkan dalam skala global. Berikut 3 daftar perempuan yang saya kagumi.

1. Christine Lagarde – Managing Director of the International Monetary Fund
christine Lagarde

Christine Lagarde merupakan orang Prancis dan sangat bangga dengan negara asalnya ! Hal ini tidak menjadi hambatan sebagai perempuan pemimpin institusi internasional tingkat dunia. Dipercaya sebagai Managing Director, International Monetary Fund, pada tahun 2011, semakin mendorong Christine untuk meningkatkan stabilitas ekonomi dunia dan mengurangi angka kemiskinan.

2. Sheryl Sanberg – Chief Operating Offier of Facebook

Sheryl Sandberg

Setelah keluar dari Google, Sheryl gabung dengan Facebook pada tahun 2008 dan membantu media sosial tersebut mendunia, IPO hingga profitable. Sheryl telah meluncurkan buku bestseller berjudul “Lean In“. Sheryl secara aktif mengajak perempuan dan pria untuk kolaborasi bersama dalam kesetaraan gender dan mendorong lebih banyak perempuan menjadi enterpreneur.

3. Susan Wojcicki – Chief Executive Officer of YouTube

Susan Wojcicki
Susan merupakan karyawan Google ke-16 yang kemudian dipercaya sebagai CEO YouTube pada tahun 2014. YouTube kini memiliki valuasi nilai sebesar $ 20 milyar. Susan memperlihatkan secara professional bagaiman keahliannya dalam memimpin dan management bisnis.